A whole new galaxy:
Equity partnerships.

zwei.7 is an equity company of business owners for business owners.
We invest our money as stable, long-term capital. One of our values is that our goal is not simply to turn a quick profit, but to maintain a sustainable level of success. We achieve above-average growth in all the companies we invest in. And we can prove it.

zwei.7 is there when you
need to overcome the barriers
to growth. With capital, a wide-
ranging network,and decades
of professional expertise.

Family business succession

Your company is your life’s work, your pride and joy. And justifiably so. You have invested decades of blood, sweat, and tears to build it up – or build on the successes of previous generations – to give your family and your employees secure and prosperous lives. It is completely normal that it pains you to hand it over to someone else. Only a business owner that has experienced such a difficult situation themselves can truly understand and empathize, and can serve as a trustworthy partner to continue the work you have dedicated a lifetime to. Let’s sit down and discuss it.

Family equity is stable financing

You have certainly received multiple offers from the big companies in your industry in recent years. Or from private equity companies. As the owner of a family business, however, you have the feeling that this somehow is not the right way to go.

Maybe you feel a lack of trust, and the assurance that your employees and your site will still have a bright future in the coming years. Why, then, should your take this major step, and sell the family business? Because we are a family business too. Because we can relate to your situation based on our own successful business experience. Because we invest for the long term, rather than keeping a quick selloff in the back of our minds. Because we keep and develop your current sites. Because we are a mid-size company, and we love being one – the same way you do.

Important things to know

The sale of a company rarely falls apart due to the price. Usually, it depends on you. More precisely, on your feelings, which get in your own way. On your fear of letting go. On those worries about this new stage in life and the future of your company with your successor. At some point, you may even begin to despise the entire selling process. The constant interrogation from the buyer, the emphasis on risk and never on opportunity. These consultants, with their buzzwords and acronyms that seem designed to exhaust you. All in all, it is critical to bear this in mind: Never underestimate the emotions that these life-changing decisions will unleash. A company sale along with managing the day-to-day business is a tremendous challenge, and it requires tremendous energy and effort.

Start dealing with the issue early. It requires time to develop new life goals, to work out this new phase of life with your family, and to lay the groundwork within the company. There is a reason German law provides tax advantages to people as early as their 55th birthday to pass their companies on. Talk with your tax advisor early on about the legal structures and arrangements that will make a sale of the business more advantageous. And come and talk with us. From business owner to business owner. As equals.

Some reasons

In addition to the classic age-related succession, there are other reasons that call for an orderly and successful handover of a business shaped over a lifetime:

  • Like many business owners, an overwhelming portion of your wealth is connected to the value of your business. Now you would like to achieve financial security as well as to set aside a sufficient amount for yourself and your family, behind the proverbial firewall. If that means you would like to spend a few years with us to further develop your company with less risk and a lower share of ownership, so much the better: You benefit from our expertise in increasing firm value, without accepting all the risk.
  • You see major strategic challenges ahead. You would like to hand over responsibility and pave the way for a new generation of shareholders and leaders.
  • You are planning to reconcile differing interests or expectations among your circle of investors in an effort to give the enterprise long-term security and a clear path forward.

As a flexible family equity company, we can also develop individualized succession solutions to these challenging cases, in accordance with your own personal priorities.

Answers to your questions

Do we take over operational management of the company? Definitely not. We guide the firm, setting up an advisory board. Will you still have to stay on board for a while after the sale? Definitely yes. Maybe just for a few months, maybe a couple years. We promptly find a successor for the management. Internally or externally. Then we draft a plan for an orderly and methodical handover, during which we consider your interests to the maximum degree possible.

Do you have to sell 100% of your company to us? No. Only if you want to. If you would rather still stay on board for a while and light the fuse under the rocket of growth with us, holding on to a share of your company would be a major advantage. We could be discussing large numbers rather quickly. Talk with us about your plans. We’re flexible. After all, we are business owners – like you.

Growth

As a successful business owner, you find yourself at a point where something huge stands before you. At a crossroads that could change everything. Something that would give you and your company the chance to go beyond your current horizon, and launch your company into an entirely new sphere. Something that you will need capital or professional expertise to achieve.
A situation where the opportunities and the risks are inseparably intertwined.

This is the moment to have a partner at your side who has rapid growth in his entrepreneurial DNA. Let’s talk about your plans. Even if you decide on a different method of financing your growth, we can promise you one thing: even the discussion of our favorite topic – growth – is something that you will be thrilled by.

The rocket of growth

The launchpad for steep growth isn’t always in place, but if it is, then that company should buckle up. Our years of experience has shown us that the following criteria are crucial: strategically attractive markets, forecasts of long-term growth supported by relevant megatrends, an excellent market position (or the potential to achieve one), and differentiated brands. Alongside these market-driven parameters include the need for a strong company culture as well as a cohesive management team that is prepared to think entrepreneurially. With all this in place, even rapid growth can be planned. We understand something about this. After all, one of the many awards that Karsten Wulf’s previous firm, the buw Group, received was for the fastest growing enterprise in Europe. With an unbelievable 23,650% revenue growth – an almost 24-fold increase – in just four years.

Our (added) values

There is one major limiting factor for growth. Above all the others. In all industries, in all companies: Finding people and motivating them to take the path with you. And there is thus one major factor that is a great aid on this path: excellent personnel management. This is a great passion of ours. We find talented leaders, revenue generators for the operations, and affordable, knowledgeable staff for IT. And why is this so easy for us? Because zwei.7 itself was founded on recognizing expertise combined with experience. Because for years, buw, Karsten Wulf’s former group of companies, not only hired 3,000 new employees across all areas, but also became a role model for professional personnel development and employer image.

In other words, we support you throughout – in the areas of strategy, operations, financing, and digitalization. We are not your typical consultants. Our motto is “We help people help themselves.” We help craft the necessary structures today that you need for growth tomorrow.

Be(com)ing an Entrepreneur

Developing a strategic vision and successfully implementing it, assembling a talented, motivated team, increasing the value of the business, and profiting from that over the long term – the role of a business owner is an exciting one. Particularly for leaders that understand
the subtle details of the industry, the company, the opportunities, and the risks. When colleagues
get the chance to grow into an ownership role, however, a strong partner is crucial.

Management Buy-out (MBO)

As experienced entrepreneurs who have started up and nurtured their own businesses to maturity, we understand the ambitious goals that management and the board of directors have, and we support this with a special passion. We help you not only with the purchase of the firm though steady capital, but also remain at your side to guide the company toward success and independence for the long term.

We assist in the establishment of an advisory board that will be ready to share a wide-ranging network, expansive knowledge of your industry, and new commercial relationships.

A buyout gives the management team the ability to gain a financial stake in the company and further develop it in partnership with zwei.7. In doing so, we will put together a solution that fits to your overall financial circumstances, that offers you an appropriate stake in the company, and that makes an attractive ROI possible. Obviously, we will also support you in discussions with the previous owner of the company. Here, you will benefit not only from our extensive experience with such transactions, but also from our deep understanding of business.

Management Buy-in (MBI)

Similarly, we also assist outstanding management teams to harness their years of experience in the industry to find and acquire a business that corresponds to their talents. If you wish, we are happy to take on discussions with shareholders and together develop a fair concept for share allocation. As a partner on your level, we have the same interests: together, our goal is to build structures that will withstand future challenges, leverage your strengths, and increase the value of the firm – together. At the same time, we make additional capital available for the purchase. In addition, we can bring in our own resources and knowhow to overcome the challenges that mid-size companies face, from implementing a digitalization strategy to dealing with employee recruitment and retention.

Portfolio

Our Equity Partnerships

Increase Your Skills GmbH

Increase Your Skills GmbH

IYS, founded 2017 in Leipzig, offers a Full-Service-Awareness-Platform and Consulting in the field of information security and privacy.

Founders: Hannes Hartung, Carolin Andree
Industry: Information security and privacy
Initial Investment: 05/2022
Funding Round: Seed/Expansion

Medipee GmbH

Medipee GmbH

Medipee, founded in Moers in 2017, is revolutionizing the provision of health care by digitalizing urine analysis.

Founders: Thomas Prokopp, Paul Bandi, Frank Willems
Industry: Health Care/Diagnostics (HealthTech)
Initial Investment: 02/2022
Funding Round: Series A/Expansion

enna systems GmbH

enna systems GmbH

enna, founded in Munich in 2020, makes it possible for elderly people who lack IT skills to stay networked with their families.

Founders: Tim Haug, Moritz Kutschera, Jakob Bergmeier
Industry: Health Care/Nursing (HealthTech)
Initial Investment: 01/2022
Funding Round: Seed/Expansion

Plantura GmbH

Plantura GmbH

Plantura founded in Munich in 2017, uses Smart Data to make sustainable gardening available to everyone.

Founders: Melissa Raupach, Felix Lill, Dominik Cadmus
Industry: Gardening (Direct to Consumer)
Initial Investment: 01/2022
Funding Round: Series A/Expansion

Lindera GmbH

Lindera GmbH

Lindera, founded in Berlin in 2017, specializes in AI-based 3D motion analysis for health care, nursing, and athletic training purposes.

Founder: Diana Heinrichs
Industry: Health Care/Nursing (HealthTech)
Initial Investment: 11/2021
Funding Round: Series A/Expansion

Rosental Organics GmbH

Rosental Organics GmbH

Rosental, founded in 2018 in Mannheim, is a digital platform for natural cosmetics made from pure ingredients and under fair conditions.

Founders: Alexander Pelz, Tung Nguyen
Industry: Health Care/Personal Care (Direct to Consumer)
Initial Investment: 10/2020
Funding Round: Series A/Expansion

NUI Care GmbH

NUI Care GmbH

With NUI Care from Munich, zwei.7 has further expanded its equity portfolio. NUI Care, founded in 2018, is a digital assistant for families caring for elderly relatives.

Founders: Markus C. Müller, Christian Ehl
Industry: Health Care/Nursing (HealthTech)
Initial Investment: 07/2021
Funding Round: Series A/Expansion

Sorare

Sorare

Sorare, founded in Paris in 2018, is an innovative fantasy-soccer platform that offers limited-edition digital trading cards.

Founders: Nicolas Julia, Adrien Montfort
Industry: Sports/NFT/Blockchain
Initial Investment: 09/2021
Funding Round: Series B/Expansion

Ossenberg GmbH

Ossenberg GmbH

Ossenberg, founded in 2007 and headquartered in Rheine, is a manufacturer of crutches and canes for the DACH region.

CEO: Carsten Diekmann
Industry: Health Care
Initial Investment: 01/2020
Funding Round: Maturity/Expansion Buy & Build

Upsprung GmbH

Upsprung GmbH

UpSprung, founded in 2018, is a leading leisure and entertainment provider in Osnabrück.

Founders: Henrik Borgmeyer, Chris Vorberg, Karsten Wulf
Industry: Sports & Leisure/Entertainment
Initial Investment: 11/2018
Funding Round: Seed/Expansion

Ella Paradies Inc.

Ella Paradies Inc.

Ella Paradies, founded in 2016, is a leading supplier of erotica and health care products in the USA.

Founders: Tino Dietrich, Josh Hancik, Andreas Bergmann
Industry: Health Care/Erotica (Direct to Consumer)
Initial Investment: 02/2018
Funding Round: Series A/Expansion

Solvendi GmbH

Solvendi GmbH

Solvendi, founded in 2010 in Osnabrück, specializes in the execution of systematic commercial finance processes.

CEO: Karsten Wulf
Industry: Receivables Management/BPO Finance
Initial Investment: 2018
Funding Round: Maturity/Expansion Buy & Build

LevlUp GmbH

LevlUp GmbH

LevIUp, founded in 2018 in Göttingen, is a groundbreaking leader in energy drinks for gamers and e-sports competitors.

Executive Directors: Nils Schlieper, Martin Ratajski
Industry: Nutritional Supplements/Energy Drinks (Direct to Consumer)
Initial Investment: 12/2019
Funding Round: Series A/Expansion

Radical Media Inc.

Radical Media Inc.

Radical Media, founded in 2010, is a major integrated creative-content agency based in New York City.

CEO: Jon Kamen
Industry: Media
Initial Investment: 2018
Funding Round: Maturity/Expansion Buy & Build

Karsten Wulf

Karsten Wulf

President and CEO

Norbert Früchtl

Norbert Früchtl

Managing Director

Olaf Bock

Olaf Bock

Managing Director